Why People Don’t Buy RefineRE


Why People Don’t Buy RefineRE

Ryan Turner | Nov. 13, 2020

Unless you haven’t been on the internet in a few months (I don’t blame you), you’ve probably been hit with a million messages about incorporating data and analytics in your corporate real estate strategy. And all of this sounds well and good… until it’s time to implement.

At RefineRE, we’re hearing the same few arguments against analytics, and we get where you’re coming from. The reason I’m here, though, is to shed some light on the subject and hopefully convince you otherwise.

We’re already dealing with too many software solutions.

I hear you. Lease Admin, IWMS, HRIS; the list goes on. Each platform serves an essential purpose. As we navigate this uncharted territory, it’s just as essential to take all of the data from these various platforms and turn it into actionable information– information your corporate real estate team can use to make decisions.

All the more reason to work with an all-in-one platform that’s agnostic. Because RefineRE is data and technology agnostic, it has the ability to integrate seamlessly with other systems.

We can do it ourselves.

Okay, let’s do the math. If you set out to create your own portfolio analytics dashboard, you’re giving up a lot of time. You’ll probably go down a rabbit hole researching how to go about building this out, and you might even decide you need to hire a new analyst or contractor to tackle this project. Once you decide where this platform will live and whose responsibility it is, it’s time to figure out which metrics you’re tracking and how. What started as a pet project has turned into a time-sucking beast.

You’ve got a lot on your plate– especially right now. Let RefineRE give you some time back.

My service provider already does this.

We hear this a lot, and we’re not here to argue about the value service providers bring to the table. They’re a great ally for CRE teams, and RefineRE isn’t a replacement for a killer brokerage team.

We’re simply here to enhance that relationship and provide unbiased data to support transactional decisions you’re making with your brokers.

Here’s how we see it: you + your broker + RefineRE = unstoppable.

We can’t spend money on a new software right now.

Corporate real estate teams across the globe are being asked to reduce costs right now. In that case, why should you spend money on a new software? You might need to shift your perspective from cost to value.

While the cost of implementing a new software might seem steep, you’re actually saving in some pretty huge ways when you zoom out. First of all, RefineRE helps customers identify millions in cost savings with Market Intelligence and relevant comps.

We can help you identify the most appropriate ways to reduce your portfolio. That’s hard to come by with commission-based service providers, isn’t it?

Thanks for letting me play devil’s advocate for a minute. I hope I was able to provide some insight on how and why corporate real estate analytics can be the solution your portfolio needs.

If you’re interested, we’d love to chat with you about how RefineRE is changing the game for corporate occupiers like you. Schedule a time to meet here.

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